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The beauty industry in the United States is all about glowing and radiant skin for the upcoming year. Inspired by the techniques of Korean makeup artist Nam Vo, models and influencers are increasingly showcasing the so-called "dumpling skin" on social media, emphasizing a luminous and flawless complexion.
To achieve this glowing effect, products such as liquid illuminating foundations (like Armani’s Luminous Silk Foundation) or highlighting sticks are used. These items bring out the natural beauty of well-cared-for skin or provide brightness to duller complexions. This trend, which aligns with the perfection-focused ideals of Asian beauty, is now gaining traction among American consumers.
The focus on natural beauty extends to hairstyling as well. On runways, 1960s-inspired high chignons have been a major trend. Celebrities and influencers have embraced this glamorous look, especially during major fashion weeks, making it a popular choice across the United States.
Soft, rock-inspired waves are a popular option for those who prefer wearing their hair down. This seemingly effortless style is achieved with texturizing sprays or by letting hair dry naturally. Hollywood stars continue to lead the way in embracing their natural beauty with these casual, chic styles.
In the realm of eye makeup, there’s a preference for products with pearlescent formulas that contain vitamins for lasting effects. Pastel tones remain popular, while holographic makeup — a continuation of last year’s unicorn trend — features prominently with its golden and rainbow reflections. Cream-based products are particularly effective for creating mirror-like effects on the skin and lips.
Glitter makeup remains a staple in the American beauty market. From glitter lipsticks to eyeshadows and nail polishes, these products cater to consumers seeking bold and vibrant looks. This trend shows no signs of slowing down, with new glitter-infused offerings hitting the shelves regularly.
The beauty trends for 2018/2019 highlight a clear shift in the American market: an emphasis on simplicity, elegance, and products that enhance natural beauty through radiant and luminous finishes.
ExportUSA helps companies in the cosmetics industry succeed in the United States. From regulatory compliance to market entry strategies, our services cover every aspect of your journey. Contact us today to learn how we can help your brand thrive in the competitive U.S. beauty market.
Launched in the US market in the midst of the pandemic, this innovative brand had a turnover of almost $10 million in less than a year
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FDA update on registration of cosmetic products intended for import into the U.S. market
https://www.exportusa.eu/mocra-update.php
Is it a cosmetic or a drug? If the cosmetic is classified as a medicinal product or medical device, you must follow the FDA rules for drugs and medical devices
https://www.exportusa.eu/cosmetic_drug.php
ExportUSA takes care of ensuring that your products adhere to FDA standards. We make sure that all food products, cosmetics, medical devices, and dietary supplements comply with FDA regulations.
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