In the United States it is now possible to have a beer with your dog: Anheuser-Busch's latest idea is a success among American consumers

Busch has created a non-alcoholic, hop-free beer for American dogs

The idea was inspired by the need to innovate and diversify the portfolio of products for the American market

The Canadian company that distributes beers across the United States has launched Dog Brew, a drink for dogs made with vegetables, herbs, spices and pork broth.

Dog owners in America engage in many activities with their pets, from walks to watching television on the couch, but when it comes to eating or going out for a drink at a local cafe or bar, it's hard to include them in their activities without compromising their health. As a result, a can of "dog brew" can make all dogs who like to beg for whatever their owner is holding feel included (and safe). Like beer, Dog Brew can accompany a meal or fuel a refreshing break after a long day.

The broth made with bones is tasty and rich in nutrients for dogs and it can be used to soften the food of those who find it difficult to eat solids. In short, it's a versatile product that has received praise from American dog owners also because of the emotional benefits that the company has managed to associate with the brand: the pleasure of socializing and the love for one's pet.

Currently, Dog Brew is only available for purchase online and ships to all fifty states in the United States.

New products in the US market are created in response to consumer needs

Companies that want to sell in the US must be open to the opinions, lifestyles, habits and consumption patterns of American consumers in order to offer creative solutions that cater for the items on their wishlists

Like other alcoholic beverage brands in America, Anheuser-Busch has launched a new product line for its audience. The latest innovations, such as organic beer and low-calorie seltzer, are a healthy alternative for the more health-conscious American consumer segment and now the beverage brands have even moved into dog drinks, a niche market that has the power to be able to respond perfectly to a well-known need of all dog lovers.

To open a niche business in the US you need to analyze the structure of the market you are targeting and the ability of the product to target a specific category of American consumers

Not enough is said about the fact that a niche market in the United States can be as big as the entire export market in Europe: focusing on a niche in America means intercepting and potentially conquering a market of hundreds of millions of consumers, provided you know exactly what they want.

And this is exactly what Anheuser-Busch has done. Stealing that famous expression attributed to Marie Antoinette, the brewery can now exclaim: "Have they no bread? Let them drink Dog Brew!"