Online conversation practice in business English for America
ExportUSA has been working in the American market for almost 30 years. We are very familiar with American business customs and the American way of doing business
The way of doing business and the commercial practices in America are very different from those we are used to in our country
In a certain sense, America, as far as interpersonal and working relationships are concerned, is very 'formalized' [not 'formal'] in the sense that there are codified and accepted ways of approaching a client, introducing oneself to a client or asking for information, for example
Don't fall into the trap of thinking you know Americans and America's business customs just because we are used to seeing the American way of life in the TV shows that we watch every night on Netflix. Nothing could be further from the truth!
Creating / Revising a corporate brochure or presentation for America to use with American customers
Business presentations are essential in America: their purpose is to give a logical thread during meetings and when the business meeting is over they serve as a 'leave behind' so that the American customer can remember your company
ExportUSA can revise [or create] your business presentation for the United States or we can revise your ready-made English presentation.
The aim is to create a presentation for use in America that is effective, written in correct American English, and in a way that meets the expectations of the potential American customer. Of course we can also create an English presentation/brochure from scratch based on your specifications.
Conversation practice in business English
Learning to hold a business conversation in American English with customers in America
ExportUSA offers a business English conversation service specifically designed to manage business relationships with potential American customers.
Our business English conversation practice takes place via Skype in half-hour modules and is taught by an American expert who speaks ONLY American English.
The conversations are adapted to your level of English and progress along with you. The conversation exercises focus on your business and the presentation of your company to potential American customers.
In this way, the American English conversation exercises you will do are not an end in themselves but immediately take on a practical working slant in the reality of managing YOUR business relationships in America.
The Business English course we have developed stems from the need for entrepreneurs to have the smoothest and most effective conversations possible with their American counterparts, but also from the importance of learning about a way of doing business that is different from our own. For this reason, one-to-one lessons cover different topics:
- from the pronunciation of certain syllables/vowels/complex phrases that can compromise the listener's comprehension within a speech,
- to American business etiquette,
- how to manage a business conversation,
- cold calling and finally
- coaching.
Classes are held with a native American ExportUSA employee (from New York), with over 20 years' experience in communication and negotiation.
The individual sessions are structured in modules of 30 minutes each, excluding the initial lesson, which lasts between 45 and 60 minutes and is aimed, in addition to getting to know each other, at identifying the needs of the "student" and the language skills to be enhanced.
The lessons will ultimately lead to the presentation of your person/company in a professional and effective manner as expected by their US counterparts. The course lasts for a minimum of 5 hours (10 sessions of a half hour each), at a cost of $90/hour.
Below is an email in response to a client regarding our Business English course for America, which is aimed at those who want to better manage business relations with potential American clients:
"Good morning.
The Business English course we have developed stems from the need for entrepreneurs to have the smoothest and most effective conversations possible with their American counterparts, but also from the importance of learning about a way of doing business that is different from our own.
For this reason, the one-to-one lessons cover a variety of topics: from the pronunciation of certain syllables/complex vocabulary/phrases that can compromise the listenerís understanding within a speech, to American business etiquette, how to manage a business conversation, cold calling and finally coaching. Classes are held with a native American employee (from New York), with over 20 years' experience in communication and negotiation.
The individual sessions are structured in modules of 30 minutes each, excluding the initial lesson, which lasts between 45 and 60 minutes and is aimed, in addition to getting to know each other, at identifying the needs of the "student" and the language skills to be enhanced. The lessons will ultimately lead to the presentation of your person/company in a professional and effective manner as expected by their US counterparts.
The course has a minimum duration of 5 hours (10 half hours)"
How to make a presentation or sales call in English
Handling a presentation call in English is not easy. You need to prepare the call and practice [a lot...]
Communicating on the phone is difficult because we do not have access to non-verbal communication which, according to some studies, accounts for more than half the information we receive. Part of the English conversation practice mentioned above is dedicated to preparing for phone calls with potential American customers. A phone call in English with a potential American customer is a challenge: you need to prepare well and practice a lot.
Learning how to manage interpersonal relations in America, dealing with Americans, managing a business relationship or negotiating with potential American clients
Business practices are a subsystem of the larger system of interpersonal relations. To be successful in business relationships, it is essential to know and understand what underlies social relations in America
This part of the training illustrates the basic elements underlying social relations in America:
- what to say,
- what NOT to say,
- how to open a business meeting, a meeting, a presentation,
- how to interpret common behavior in America,
- how to behave in interpersonal relationships and social occasions in America [parties, invitations to dinner/lunch, business meetings, events and meetings etc.],
- how to dress and how NOT to dress for various occasions,
- common idioms and expressions [what they are and what they mean],
- stereotypes [there are many, but in a complex society such as America's it must be admitted that they are useful.]
Revision of Business Plans for use in America or with American clients
The revision of the business plan focuses on its translation, the construction of its sentences and the structure of the business plan itself
Business plans are a means to an end: they cannot all be made in the same way following the same pattern. A business plan for applying for an E2 Investor Visa cannot be the same as a business plan to be presented to a potential American investor.
Preparation of the so-called elevator pitch in English
Americans will often ask you "what do you do?", "what does your company do?" or "why are you here?"
Your answer must be concise, it must contain [only ] the relevant information that needs to be communicated [the benefits, your plusses, competitive edge...]. And the whole thing should last no more than 30 seconds... as long as an elevator ride.
ExportUSA distills for you these micro-presentations that are suitable for a thousand business situations in America. With ExportUSA you will NEVER be unprepared!
Learning how to write or reply to emails in English for American customers
The rise in popularity of email communication in business relationships in America has led to the creation of a separate branch of 'business etiquette' on how to handle emails
With ExportUSA you will learn how to effectively write or reply to emails for use in America with your potential customers, business partners, suppliers, banks, lawyers, accountants etc.