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This is the most important step for understanding how to structure a future branding strategy for the American market. The characteristics of the product and the company must be defined.
BriefingExportUSA has the experience and ability to handle all of the stages of the project that lead to the definition and implementation of a branding strategy.
Who handles the various aspects of branding?The graphic aspect and the packaging are part of branding, but branding in and of itself is a much broader activity. If we were to identify a single element that defines branding, it would be the choice of positioning.
Is branding a graphic activity?This is the phase in which the specific competitive scenario is outlined: prices, channels, segments, and specific competitors.
Market ResearchThis is the key moment of the entire branding project, that in which the best positioning is chosen in view of the company’s competitive abilities and the specific market ecosystem. This is when the promise and the target are chosen.
Choice of PositioningIt’s very difficult for a product as it is to be successful in multiple markets: consumption models, purchasing habits, culture, and values all differ. You must adapt to the specific American target.
Do I really need to rethink my brand for the American market?This is the stage in which all of the elements that make up the branding are defined: image, communication, copy, packaging, price, channel, and advertising and promotional activities.
Development of Branding Strategy