Crowdfunding: A Showcase of Needs, Values, and Lifestyles of Millennials in America

Conducting market research for the American market, understanding if there's a demand for a product, and quantifying its value can require much less time and investment than one might expect. Sometimes, it's enough to analyze what's happening on crowdfunding sites like Indiegogo, the renowned American crowdfunding platform, to grasp emerging consumer trends in America. Studying the products that receive the most investments helps to uncover the values, needs, and lifestyles that generated them.

On Indiegogo, trends that have established themselves as lifestyles among Millennials [the typical Indiegogo user] emerge, leading to the study and launch of products that adapt to this lifestyle. The products that gather the most funding are those that best fit the lifestyle and consumption models of American Millennials.

Studying these trends serves as powerful market research into the needs and lifestyles of American consumers. Technology, travel, and photography are the sectors that host the most successful campaigns, alongside green economy products and home goods [considering that the older Millennials are now starting to have children].

In November 2019, for example, Chuwi UBook Pro, a notebook boasting a 10-hour battery life thanks to more efficient hardware platforms and high-capacity batteries, raised over $220,000. This product reflects the desires of Millennials: a technological device with high performance, reliability, durability, quality, and compactness. With a zero-cost campaign, it was possible to gather the funds for the launch.

Current Successful Crowdfunding Campaigns in the USA

• FlyNova: The most tricked-out flying spinner. Relax, reduce stress, and have a little fun. It’s easy with FlyNova.
• TIN HIFI T4 In-Ear Monitor Earphones: New 10mm Carbon Nanotube Dynamic Driver, Hi-Fi Audio Definition, Ultra-Sleek Metal Housing Design.
• PrinCube - The World's Smallest Mobile Color Printer: Palm-size and lightweight, enables color printing anywhere & anytime and on any surface by 3 steps.
• WalkingPad R1 Pro: The Best Gym Alternative. Best option for both running and walking. A truly foldable treadmill that takes 90% less space.
• KOALA Super-Grip Phone Harness: Keeps your phone safe from dropping, damage, and loss.
• ClickPack X: Minimalist, Functional & Anti-theft. One of the best anti-theft backpacks of 2019.
• The Camera Pack: Peter McKinnon X NOMATIC: A functional camera pack for all types of travelers! Just you, one bag, and the adventure!
• The Tycho Puzzle: A captivating mechanical puzzle comprised of eight pieces of brass and stainless steel.
• Zero Co: Win the war on waste at your place. Eliminate single-use plastic from your kitchen, laundry, and bathroom today.
• LUMI MARK II: The Automated Camera & Phone Mount. Kinofi is your automated cameraman. Auto rotation, panorama, time-lapse, live stream, and more.
• Oru Kayak Inlet: Most portable origami kayak ever. A kayak that makes the water simple, easy, and accessible. Enjoy more spontaneous adventures!