After two intense weeks, when euro moved from $1.11 to $1.06, the exchange situation seems to be calm. Some representatives of Swissquote, one of the most powerful bank in Europe, claimed: “EUR/USD is still in a downside momentum but is now consolidating”. After experiencing a steady rise over the last couple of days, the Euro has begun another slump. President of the European Central Bank (ECB), Mario Draghi, has spoken this morning at the Euro Finance Week conference. His remarks continue to reinforce the idea that the European Central Bank will increase quantitative easing from €60 billion per month in order to boost the declining Eurozone economy.

The figure below shows this particular moment for the Euro currency: the EUR/USD exchange rate is currently trading between 1.0662 and 1.0728, while just a month ago was 1.1250. 

In addition, members of the US Federal Reserve are still divided on the prospect of raising interest rates in December. And if the Fed's December rate rise is not set in stone, as the recent release confirms, the current wave of USD bullishness could quickly retreat. For this reason, there is a risk that the parity in Euro/dollar may still be further away then it seems.

However, in the November 2015 report, Lloyds Bank revised lower their euro exchange rate forecasts against the US Dollar for the end of March 2016 to $1.02. But, in the short-term, all forecasts agree the euro/dollar rate exchange remains soft for a continued drift to the 1.05 area.

Apparently, these figures take a negative picture of the European market and of the euro potential. However, this could be a great opportunity for all those European companies that are planning to enter the US market. This trend to the parity facilitates competitiveness in terms of pricing, because of the little difference between the two currencies. Indeed, an European product can be launched to the U.S. market with a more competitive price thanks to the low exchange rate.

For all the above reasons, the next months are going to be the most suitable period to export to the United States, especially for small and medium companies which could find a new important source of revenues.