Market research for positioning food products in the U.S. market

Analyzing food products already present in the U.S. distribution channels provides a clear understanding of potential choices regarding positioning, pricing, packaging size, and packaging design

ExportUSA conducts market research in the United States by analyzing competing products on shelves and studying products in supermarkets and retail outlets to assess positioning, pricing, packaging size, packaging design, and all other elements of the marketing mix. The goal is to quickly understand how to adapt the product to American consumer preferences and the requirements of U.S. distribution channels, to adopt the optimal positioning for the American market.

The same food product can be positioned in various ways: one might aim to sell a premium product at a relatively high price, or choose to position it as a natural, minimally processed, healthy option. All other variables—price, packaging, package size, distribution channel, or even the product name—depend on the chosen positioning strategy.

The quickest and most cost-effective way to determine the direction to take is to study competing products, i.e., products already distributed and sold in the United States. ExportUSA conducts such research and analysis for food products: various distribution channels are visited, products are purchased, and a comprehensive report is prepared with suggestions to help decide the best positioning for your product in the United States.