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The American market is highly segmented and there are all kinds of market niches. Despite being niches, they still generate interesting numbers since the market as a whole is huge. Another two elements that characterize the American market are its geographical and climatic diversity and the level of sophistication achieved by the distribution.
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Launching a product correctly in the United States of America Performing market research in the United States quickly provides you with information that can be useful for selling your product in America, for example:
Once armed with this information, you will be able to position your product in America, and avoid making big mistakes. |
In this sense, sometimes it is not even possible to talk about the American market as such.
Often, in the United States, market research [qualitative, quantitative or a series of focus groups] can be used to identify the reference niches and how best to approach the market. Through our specialized partner network, ExportUSA is able to organize, carry out and monitor simple and even more complex market research in the US.
In the US, despite their typical limitations, focus groups are excellent research tools for the company that wants to venture onto the American market and study the optimal positioning for its product in the United States.
We understand that the complexity and cost of this kind of research preclude many Italian companies wishing to enter the American market from using it, and in fact this kind of service is usually requested by medium to large sized companies who want to sell nationwide in the US.
ExportUSA offers a well-established market research and product positioning service. We put our experience and direct contact with importers, distributors, and representatives in numerous sectors in the United States to use.
https://www.exportusa.eu/market-research-exportusa.php