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US market is extremely segmented: there are many diverse market niches and, even though they are "niches", the size of many of the markets are so large in absolute terms that they are significant all the same.
Two supplementary factors adding to complexities typical of the US market are geographic and climatic differences and the degree of sophistication achieved by distribution.
In this sense, sometimes we cannot even speak of a "US market" as a whole. Especially regarding convenience goods, as there is a series of target sub-markets rather than a single, integrated and homogenous market. For example, you wouldn't be selling cold-weather gear in Florida in April, but in many northern states like Michigan or Alaska, you can guarantee there's a year-round need for those products.
A market survey - a qualitative / quantitative survey or a series of focus groups - is often useful in determining the following: what the target niche groups for your product are, and understanding the best way to approach that niche market. Through its network of specialized partners, ExportUSA is able to organize and execute market surveys while monitoring the niche market in the United States most relevant to your company/product- even the complicated ones.
In the United States, focus groups are, above all, excellent survey tools for a company that wants to approach the US market and determine the relevance of its product in the United States.
We realize that the service of conducting market surveys, for depth of complexity and price reasons, is not affordable to all foreign companies wishing to enter the US market. Typically, this service is requested by medium/large companies looking to sell in the United States at a national level.
A few examples of market surveys for the United States that we have recently carried out:
ExportUSA helps companies export and sell cosmetic products in the United StatesThe United Stated cosmetics industry has a market of over $20 billionE...
The sale of food products in the United States is subject to approval by the Food and Drug Administration (FDA)FDA registration, certification servic...
Establishing a corporation in the United States is fast and inexpensiveEstablishing a corporation in the United States mitigates the risks of companie...
To sell in the United States, trade fairs are not enough - a sales network is also needed ExportUSA locates the best fitting business agents, importer...
Consulting for Exporting to the United StatesExportUSA has expertise and experience to help your company export to the United StatesExportUSA's consul...
ExportUSA, in New York City, is your advertising agency for the United States We create marketing plans and advertising campaigns in the United States...
Maintaining an ongoing presence on the market is another key element to sell in the United StatesA sales office for the United States at ExportUSA add...
ExportUSA carries out quantitative and qualitative market surveys and focus groups in the United StatesWe cover all the industries: from consumer pro...
Online sales is now an established practice in the United States. Many websites addressed to distributors or retailers have now an ecommerce section E...
Solve legal issues in the United States without wasting timeSeek legal advice from the certified lawyers selected by ExportUSA in the United StatesLeg...
Establishment of a corporation under US law is the first step to apply for B1 and E2 business and investor visas Investors and partners of a U.S. comp...
US retailers request the goods to be forwarded from a storehouse located in the United StatesExportUSA provides you with efficient, cost-competitive l...
Renting offices in the United States at affordable ratesEquipped offices in cities, such as New York or Los Angeles, and anywhere else in the United S...
A part-time sales manager in the United States is the cheapest and most efficient way to manage the sales networkA part-time sales manager pays back t...
Expert tax and accounting advice in the United States Consult the certified professional accountants selected by ExportUSA Tax and Accounting Assistan...
Organization of trade fairs or events needs to be prepared beforehand if you want US importers to visit your stand Attending a trade fair and just hop...
Exporting and selling medical devices into the United States of America If you want to sell medical devices in America, you need to obtain FDA approva...
ExportUSA now offers fashion and merchandising consulting services for the United StatesLet ExportUSA help reinvent your business or personal style wi...
