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In recent years, there has been a significant decline in sales of classic snacks in the USA, particularly potato chips. The availability of products from around the world and new, more refined and healthier eating habits are just two factors that have led this sector to experience a drastic drop in sales and profits. The traditional bagged potato chip is now outdated, replaced by new, healthier snacks made from refined, natural ingredients and produced sustainably. This shift in the snack sector highlights a profound change not only in eating habits but also in the lifestyle of Americans.
Specifically, the emergence of Millennials as regular consumers in the snack sector has brought numerous changes, not only in demand but also in pricing. With the increasing use of social networks, the internet, and apps, people are more informed about what they eat and how products are processed.
Young Americans, in particular, appreciate ethnic foods, experiment with new ingredients, and are well-informed about the properties of foods and their preparations. As a result, there is a growing prevalence of products containing spices or ingredients from distant or atypical regions, such as avocado, quinoa, ginger, and turmeric.
American Millennials also pay attention to the substances present in products and used during preparation, avoiding palm oil or chemical additives, and preferring organic or vegan products.
This shift in eating habits has influenced not only food products but also restaurants, which now offer gluten-free, vegetarian, and vegan options to meet these demands.
Given the significant changes in people's eating habits, especially among the youth, numerous companies have emerged producing healthier snacks made with more refined materials. Faced with products like red lentils, quinoa, and other grains, potato chips have become an item to avoid for many consumers in the United States.
Snacks gaining popularity are often made with different types of flours, frequently whole grain, and processed sustainably. Certifications on food product labels and scrutiny of both ingredients and production methods are becoming increasingly important. Snacks must not only be tasty and healthy but also produced with respect for the environment.
The Millennials in the USA rank as the world’s most avid consumers of snacks and are the driving force behind the innovation in the snack industry
https://www.exportusa.eu/food-trend-healthy-snack-usa.php
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https://www.exportusa.eu/changing-purchase-consumption-patterns-specialty-foods-america.php
ExportUSA takes care of ensuring that your products adhere to FDA standards. We make sure that all food products, cosmetics, medical devices, and dietary supplements comply with FDA regulations.
https://www.exportusa.eu/fda-compliance-exportusa.php