Exporting food products in a new market, as the United States, can be very difficult at the beginning due to the lack of knowledge about customers' preferences and tastes.
Product testing is a very powerful tool companies can use to tackle this isuue.

Recently, after product testing was completed at several gourmet food markets in and around Manhattan in New York City, ExportUSA had a chance to speak with the managers of the markets we conducted the tests at.  What we discovered was some pretty astounding news for our clients- distributors of gourmet Italian food specialties. The managers of the departments where the samples were sold reported, in fact, a significant jump in requests for those specific products.