Franchising is a widespread and accepted form of profitable investment in the United States of America
Opening and launching a franchise idea in the United States is an excellent form of investment that qualifies for an E2 Investor visa
Opening and starting a franchise in the United States has several advantages
You make a profit from the business itself and at the same time you make money from selling the franchise to other investors
Another advantage of opening a franchise in the USA is that the investment made to develop the franchise qualifies the investor for the E2 Investor Visa for the USA
Franchising has always been a widespread and accepted form of investment and business in the United States of America.
- There were 745,290 active franchises in America in 2017, including more than 150,000 in the restaurant industry, the most popular franchise sector in the US
- 10% of the new jobs created during 2017 in the US were due to franchising activities
- 4.5% of the US GDP is related to franchising activities [!!]
- more than 55% of the franchises in operation in the US belong to companies with more than one outlet
- Some business sectors in the US are literally dominated by franchises. These include: optical stores, courier delivery points, small warehouses for personal use, diet and weight loss centers
Advantages of starting, opening and launching your own franchise idea in the USA
Opening a franchise in America has three major advantages:
- Profits from the activity itself.
If you already have the idea of opening a store, cafe, restaurant in New York or Miami, for example, operating this bar, cafe, store or restaurant in itself will bring in profits.
- Earnings from the sale of the franchise to others. If you have already decided to open an ice-cream parlor, cafe, piadineria, panzerotteria, restaurant or store in cities such as New York, Miami, Chicago, Los Angeles, why not structure it so that it also becomes a franchise idea to be sold to others in America?
How to create a successful franchise formula for the United States
And this is exactly the strategy: to create the concept of a store, bar, cafe, restaurant, risotteria or other business that can be adapted to the franchise formula for America and make it a business idea that can be resold to others. It is the form of business that maximizes the investment for those who decide to open a restaurant, store or other business such as an ice cream parlor or cafe/bar.
Opening and launching a franchise is an investment that qualifies for the E2 investor visa
This is also a major advantage. The E2 Investor visa for the United States of America can be applied for by those who make a substantial investment in the United States.
It must be a sizeable investment in relation to the type of business you are going to run, and opening a franchise is an eligible investment for applying for and obtaining your E2.
Creating a franchise idea for the United States
The idea is to create a concept that is standardized, easily replicable and requires an affordable investment. It must be a product and/or service that is easy to understand and implement: a "simple" service or product, a non-specialist activity that is accessible to most people.
Training and promotional activities, especially at local level, should also be provided for those who invest in the franchise.
Launching a franchise in America
Before you can turn your idea into a franchise and propose it to others to invest in, you must have operated your own outlet in the United States [restaurant, bar, ice cream parlor, cafe or whatever] for at least one year. The two documents you must have in order to be able to ask others to invest in a franchise in the United States are:
- Franchise agreement and operating manual
Preparing a franchise agreement is crucial. The agreement summarizes both the economic and operational obligations of the franchisor and the franchisee.
- The operating manual
It is a separate document from the franchise agreement and is intended to describe in detail how to set up the store and how to run the business.
Successful franchising formula ideas for the United States
ExportUSA has the experience to help you create a successful franchise idea for the United States of America, structure it in legal and operational terms, and launch it.
Creation of the concept: the franchise idea for the United States.
For a franchise to be successful having an idea is not enough. On the one hand, the idea must be adapted to become a franchise concept [thus: easy replicability, standardization, containment of the initial investment, etc.]
Secondly, the franchising idea has to be designed in such a way that it fits in with the lifestyle of American consumers and the prevailing consumption patterns in the United States.
Fundamental elements of this phase are the study, design and realization of the furniture and of the point of sale, as well as the choice of the necessary equipment and the supplier(s).
If it is a restaurant franchise, the dishes and ingredients must also be studied and selected and the suppliers in America must identified.
Thanks to its experience in the American market and its contacts with specialized companies, ExportUSA is able to assist foreign investors who intend to open a franchise in the United States.
- Opening the first point of sale is the first step in developing a franchise idea.
Here too, ExportUSA can assist you in all the operational aspects of the opening: from choosing, renting, and starting up the premises, to recruiting staff, incorporating the company, opening bank accounts, providing advice for and managing the tax -related and legal matters in America.
- The preparation of the franchise agreement for the United States should be done very carefully, relying on law firms specialized in franchising for the United States. ExportUSA's role in this phase is as coordinator and facilitator between our partner law firm specialized in franchising and the Italian investor. In this way, we can save you time and prevent mistakes: we act as a sort of interpreter between the business language of the investor and the specialized language of the American law firm.
- Once the franchise agreement has been fully prepared, you must create the operating manual for the franchise activities, and this must reflect the contents of the franchise agreement.
- With the launch of the franchise and then the proposal of the idea to potential American investors interested in opening a franchise in America, the sales phase begins.
There are several franchise fairs in the United States where those with franchise ideas exhibit these to interested investors. Participating in these therefore requires you to set up a booth and take part as if it were a typical trade fair in America.
In this phase, ExportUSA is responsible for the preparation and review of the advertising material, the booking and setting up of the booth, participating in the fair to help propose the franchise idea and following up the contacts made at the fair.
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