For those who want to open a company in America, coffee has been and continues to be one of the most advantageous trends to follow

Hibiscus Brew, a Caribbean-owned cafe in Brooklyn, is the perfect example of how to combine the owner’s roots and the culture of coffee in an innovative way

According to market research carried out by the ExportUSA team, foreign companies in the United States will be able to continue to invest in coffee because revenues from the sector will increase at favorable rates

The US coffee retail industry has been on the rise over the past five years, assisted by increased consumption of the beverage by Americans and healthy economic conditions for most of this period. The pandemic has played a central role, both negative and positive, in determining the fortunes of the coffee retail industry.

Although revenues fell by nearly 7% in 2020, the fact that people have begun consuming coffee at home has literally turned caffeinated beverages into “coveted treasures”, to the point where we're seeing Americans embrace new routines, experiment with new flavors, and long for the time to come for them to go back to drinking it on the premises.

Allison Dunn, aware of the social upheaval caused by the closures and spacing regulations imposed, boldly decided to open Hibiscus Brew Cafe in September 2020 and today she is reaping the benefits of this fearless choice. We say "fearless" because, of course, opening a location during quarantine was no easy feat, not to mention the fact that the tropical-themed cafe opened its doors right before a bleak New York winter.

"Vibes" are the secret to success for anyone who wants to open a cafe in America

The name of the cafe, Hibiscus Brew, has Caribbean roots. Jamaican sorrel is a hibiscus flower that can be infused to make tea and is used to prepare many foods and beverages: the name is the founder’s re-appropriation of her heritage, expressing her pride and love for her country of origin, the sense of community and the atmosphere that you breathe in Jamaica, and her desire to make these the strong points of Hibiscus Brew.

In short, the venue is a true community hub. The owner of a nearby store takes care of her floral arrangements, and the staff largely resides in the Prospect Lefferts Gardens area, a sanctuary of Caribbean culture with a long tradition of community participation and involvement. During the day, joyful reggae-inspired playlists drift out the door, and the daily menu, which is constantly updated, is full of fresh smoothies, salads and artfully prepared coffees.

Starting a beverage company now is definitely a good idea: over the next five years, US consumer demand for espresso-based beverages and demand for premium iced coffee and nitro beverages will continue to drive industry revenue growth

For those who want to open a coffee shop in the United States, or even for those who just want to export their products to America, it is important to keep in mind the best market trends and niches in order to secure a good positioning. For example, today American consumers are looking towards the drinks market for ways to ensure good health.

So, riding the wave of popularity, Hibiscus Brew has focused on a menu full of restorative (and, above all, colorful) drinks that contain not only certified kosher coffee and hibiscus flowers but also matcha powder, turmeric, chai, fruits and vegetables. And, of course, every holiday or anniversary is an excellent occasion for offering themed products.

Last but not least, the concept of the cafe is based on the social aspect of the coffee culture, and the opportunities it offers for meeting people: this consumer approach encourages its patrons to consume the products on the premises, making it the perfect place to meet friends, study or work.

As the economy begins to recover and everything is reopening, the possibilities for those wishing to start a coffee company in the United States are again looking promising. Contact us to open your company in America.