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Organizing an event in the USA with ExportUSA
Data di pubblicazione:
10 min read | Lucio Miranda
Organization of events in New York to launch new products, present and promote your brand in the United States, launch of a fashion collection or to publicize the opening of a restaurant or club in New York
Exportusa can organize all types of events [meetings, conventions or presentations] in New York for any budget, in the most diverse locations
Events - Meetings - Conventions - Presentations An event in New York is a particularly effective tool for launching a product, a service or, in general, for "publicizing" the entry of a company into the US market
Organizing an event in New York plays an important role in the best communication and advertising strategies for the United States of America
The value of organizing an event in New York goes beyond the event itself. Instead, it is the first step in a series of PR efforts taken to introduce your product, service or brand to the United States. ExportUSA plans the event by incorporating its media and PR aspect of the event immediately in order to maximize the communication effect to the market.
The importance of Online PR in organizing events in New York
The online aspect plays an essential role in the success of an event and, in general, in the success of any public relations campaign, at least in America.
Online refers to the entire ecosystem of online newspapers, bloggers, youtubers, influencers and social media platforms from Facebook to Pinterest and LinkedIn.
Bloggers, youtubers and online influencers in general are all specialized by their field of interest: from cosmetics, to cooking for food products, travel and tourism, crowdfunding and lifestyle.
Identifying, inviting and nurturing relationships with the most suitable celebrities in this field is now crucial to PR success.
The Phases of the Organization of an Event in New York
From setting the objectives to the follow up stage, all the steps for a successful event - meeting - convention - presentation
Typically, these are the phases involved in organizing an event in New York:
Objectives of the event The objectives of an event can be very diverse: from launching a to opening a venue in New York to launching an ecommerce site to sell in America;
Identification of the target clientele. In relation to the objectives, the target clientele has to be identified, the people and organizations to be invited to the event have to be selected and then contacted;
Study of the format of the event in relation to the objectives, target clientele and budget. Even in the case of the format, the event can take the most diverse forms: from a conference, to a party, to a fashion show, to a film show, etc. The location can be outdoors, in a stadium, in a club, a cinema, a private club, etc. Guest speakers can be invited to appear live or via video conference;
Communication and PR planning
The communication and public relations phase is the most important one. It determines the real success of the event and should be included in the event planning from the outset, adapting these two aspects of the event so that they are congruent with each other;
Event organization
Once all the distinctive elements of the event have been defined, we move on to the actual practical organization phase;
Participation and monitoring of the event
ExportUSA participates in the event with its own staff in a monitoring, coordinating, accompanying and organizational capacity;
Post-event follow-up
An event that does not include a follow-up action with the media and its participants does not realize its full communication potential;
Finally, one element to keep in mind when organizing a successful event in New York is the importance of planning the timing of the event. New York is a "crowded" and competitive city. Organizing an event that will captivate the media and the target clientele requires advance notice and careful planning.
ExportUSA, with its specific experience in the city of New York, is able to ensure creativity and organization at the highest level.