Create, develop, and design successful packaging for the U.S. market

Packaging is the only communication tool at the point of sale: It must persuade as well as contribute to brand image

70% of Americans get an idea of the brand just from the packaging of its products

Packaging is a vital branding and marketing element. Packaging is the deciding factor in a brand's success in America because it is the one element that can create the impulse to buy a product, THAT product among so many others. In essence, a good packaging strategy for the United States strives to design unique, high-design packaging to help the company stand out and convince American consumers to choose it.

Why packaging can contribute to the competitive advantage of Italian brands in the U.S. market

Companies with products that appeal to customers and visually stand out from the crowd have a competitive advantage. Effective packaging for the U.S. market has mainly four functions:

1. Protective
2. Informative
3. Narrative
4. Monetary [because it attracts a broader user base]

Let's consider that 70% of Americans get an idea of a brand just from the packaging of its products. Italian companies entering the U.S. market must find ways to make an instant impression and trigger consumer buying behavior.

The factors that contribute to effective packaging design for the U.S.:

• Clarity
  It fulfills the informative function. It is all about being clear about what the product is and who the brand is. Not only that, packaging must be designed to promote the benefits of the product and the brand.
• Coherence
  It fulfills the narrative function. Packaging must reflect the brand and its values.
• Creativity
  It is the icing on the cake of a brand's visual identity along with color and typography. Neglecting them is out of the question because they are the most differentiating elements for the product.
• Functionality
  It fulfills the protective function. The primary purpose of packaging is to protect the product and increase its shelf life.
• Sustainability
  It fulfills the monetary and narrative functions. Sustainable packaging saves a lot of resources, helps attract more customers and has a positive influence in terms of brand perception.

Packaging is a veritable means of corporate communication in America

It is critical to consider how we present our product to sell successfully in the U.S. market. CONCEPTO is here to assist you

The key to becoming relevant in the U.S. market is to find a packaging design that tells the brand's story and can convince as many U.S. consumers as possible to try it. This requires answering questions such as:

• What target audience do I want to sell the product to?
• What are the needs of my ideal customer?
• How to combine functionality and aesthetics within the packaging?

These questions are not trivial. CONCEPTO, the new branding agency specializing in the U.S. market, can be your best ally in creating successful packaging: having effective packaging will allow you to differentiate yourself in the U.S. market and increase sales exponentially.