Conducting a Product Test in the U.S. Market

This type of market research immediately identifies product issues, competitors' strengths, and price competitiveness in the U.S. market

We could define it as a field market research carried out through contacts and interviews with distributors and representatives across all areas of the United States, specializing in the distribution of the product you intend to export to America.

The test involves presenting a sample and a "landed USA" price list to a number of agents/representatives/distributors. Along with the sample, a general price list of the products intended for sale in the United States is provided, along with product catalogs and descriptions. After analyzing the sample, price lists, descriptions, and catalogs, the sellers and distributors complete a form, followed by a telephone interview conducted by us to discuss the results.

Based on this, the client company is given a complete report with recommendations on possible alternatives to adopt for successful sales in the United States.

No one knows your product's U.S. market better than representatives and distributors

Representatives and distributors visit your products' end customers daily. They have their finger on the pulse regarding market trends, price movements, and public taste preferences. In short, they know what can truly sell in a specific area of the United States through a particular category of retailers or directly to end customers.

They can quickly assess whether a product might appeal to U.S. consumers and can suggest appropriate changes (color, style, models) to transform a "foreign" product into one capable of selling in the United States.

Low costs and quick results, but above all, practical market research conducted in the field within the American distribution network.

It's also worth highlighting the cost factor and execution speed. Unlike traditional market research, which can be expensive (especially in the United States) for most small and medium-sized enterprises, the "Product Test" is affordable for any small company. Within a few weeks, our network of sellers can produce a series of comments, information, and suggestions of real practical utility for the company aiming to sell in the United States. This practicality is hard to find in traditional market research because sellers (agents, sales representatives, or distributors) are practical people by nature.

Over the years, we have selected a network of independent sales agents in the United States who assist us in "Product Tests." These are sales representative companies located throughout the United States with years of sales experience.