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The U.S. cosmetics industry is increasingly competitive: there are big growth opportunities for Italian cosmetics companies on Amazon. North America is the second largest market for cosmetics sales with a 26% market share. Offline channels continue to drive industry sales, but the current consumption behavior of Americans is set to change. Although the reach of ecommerce into the cosmetics market has grown little in recent years, the share of online sales of cosmetics is expected to rise to 48% by 2023.
Amazon's success as a platform for selling cosmetic products in the United States is now indisputable. Health and beauty, in fact, is the third most purchased category on e-commerce, accounting for 44% of total online sales in the U.S. market [Source: Edison Trends]. The reasons why U.S. consumers buy cosmetics on Amazon are the following:
Selling through Amazon also makes brands more competitive due to the existence of the Prime subscription: 52.5% of U.S. consumers subscribed to Amazon Prime (about 77 million people) purchased beauty products in 2021 versus 16.9% of non-subscribers.
For Italian cosmetic brands, opening an online store is a strategic choice to enter the American market and offer their products to consumers. With an Amazon store, it is also possible to learn about competitors' price points, study competitors' communication strategies, and then develop a positioning strategy that is appropriate to one's goals and to the standards of the American cosmetics market. ExportUSA can help you throughout the entire process, from getting your cosmetic products up to standard to opening and operating your Amazon Store.
The cosmetics sector is the preferred market for companies that want to sell to young consumers in the United States
https://www.exportusa.eu/business-opportunities-beauty-sector-unitedstates.php
Is it a cosmetic or a drug? If the cosmetic is classified as a medicinal product or medical device, you must follow the FDA rules for drugs and medical devices
https://www.exportusa.eu/cosmetic_drug.php
The use of certain ingredients is prohibited in the United States. The admissibility of these must be analyzed before the cosmetic can be imported into America
https://www.exportusa.eu/cosmetics_ingredients.php
ExportUSA takes care of ensuring that your products adhere to FDA standards. We make sure that all food products, cosmetics, medical devices, and dietary supplements comply with FDA regulations.
https://www.exportusa.eu/fda-compliance-exportusa.php