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Brands like Burrow, Interior Define, Maiden Home, and The Inside are reinventing the furniture purchasing process in the U.S. during the e-commerce era.
The American Millennial generation, nearly 90 million strong, is growing [and so is their purchasing power]. One of their primary desires is higher-quality furniture: furniture companies need to be ready to meet their new needs. From delivering sofas packed in convenient boxes to online customization options, several startups are reinventing the furniture buying process in the United States, where online sales are the preferred sales channel.
Analyzing furniture e-commerce sites serves as a perfect market research tool for the United States and reveals the competitive success factors for selling furniture in America:
Vancouver-based company Article, founded to sell furniture online, aims to reach $200 million in U.S. furniture sales by 2018.
"Our biggest challenge was convincing American customers to purchase expensive furniture online without ever seeing it in person," said Aamir Baig, co-founder and CEO of Article. "But fortunately, American Millennials are willing to take that risk."
Here are the brands following suit and their winning strategies:
Strategy: Democratizing furniture craftsmanship in America through online sales by eliminating intermediaries, reducing profit margins, cutting excess inventory, and avoiding showroom costs to sell made-to-order sofas crafted in North Carolina. Sofa prices start at $1,975.
Strategy: Simplifying sofa purchases by offering a single modular design that's easy to assemble and shipped in a box, with prices starting at $850. The company has raised $4.3 million in funding.
Strategy: Offering customizable sofas with a wide range of fabrics and configurations, sold online and through guide shops, with prices starting at $1,000. The company has raised $27 million in funding.
Strategy: Providing made-to-order furniture focusing on trendy designs and quick turnaround times, with prices starting at $500. The company has raised $2.6 million in funding.
Online shopping behavior in the United States: online sales of fashion clothing and accessories on the rise for the Holiday Season, Black Friday and Cyber Monday
https://www.exportusa.eu/online-sales-in-the-usa-smartphone-essential-in-influencing-buying-decisions.html